Stan Kroenke handed massive £300m Arsenal boost after Liverpool and Man Utd left behind
Josh Kroenke and Stan Kroenke are co-chairs of the most valuable football club brand in the Premier League(Image: Getty Images)
Arsenal have been named the Premier League's most valuable football club brand by London-based agency Brand Finance.
The Gunners have risen from eighth to third in this year's report, only behind Barcelona (second) and Real Madrid (first). Their brand value has increased by 28% from £1.001billion to £1.352billion, overtaking Bayern Munich (fourth), Liverpool (seventh), Manchester City (sixth), Manchester United (eighth) and Paris Saint-Germain (fifth).
They are also one of seven clubs in the top ten with an AAA+ rating, unlike Borussia Dortmund (10th), Man City and PSG. Chelsea (eighth) are the only London club to feature in the top 20%.
Brand Finance head of sports services Scott Moore commented on the report. They said: "This year's Football 50 shows just how far the gap has widened between football's elite and the rest of the pack.
"A €23.9 billion combined brand value, with the strongest growth we've seen in fifteen years of tracking this ranking, tells you that success on the pitch is translating directly into commercial power off it.
"Real Madrid's third straight year at the top reflects sustained excellence, but the real story is depth – clubs like Arsenal and Aston Villa show that sporting breakthroughs, when paired with smart brand-building, can move the needle fast.
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"The European football hierarchy is not standing still. The biggest brands continue to pull further ahead, but ambitious clubs are proving that sustained sporting success can accelerate their journey towards global relevance.
"Football's biggest clubs aren't just competing with each other; they're competing for attention, loyalty and commercial growth on a truly global scale and, as this year's numbers show, outpacing entire leagues in other sports."
Arsenal – owned by Stan Kroenke – are described as one of this year's biggest success stories after climbing to their highest-ever position. Winning the Premier League title and reaching the Champions League final are said to have translated into record commercial momentum.
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Their renewed shirt and stadium sponsorship agreements with Emirates are also highlighted as increasing long-term commercial revenues. It is acknowledged that Arsenal's projected turnover of £790million would also rank them only behind Barcelona and Real Madrid.
Another benefit noted is that more of their players reached the latter stages of this summer's World Cup than any other Premier League club. Their international success gave the Gunners exceptional player visibility.
Arsenal had eight players in the semi-finals: Bukayo Saka, David Raya, Declan Rice, Eberechi Eze, Martin Zubimendi, Mikel Merino, Noni Madueke and William Saliba. City and Villa were next best with five, one more than Chelsea and Crystal Palace.
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